Microsoft to Encourage CRM Adoption Through New Gamification Platform

Microsoft has acquired Incent Games, the developer of a gamification platform for encouraging CRM adoption and boosting sales productivity.

The product takes the traditional sales contest and redefines the process to engage sales reps in a more meaningful way that focus on the entire team instead of the top performers.  The platform allows you to define targets, generate leaderboards, create fantasy sales teams to encourage increased sales activity.

In the coming months, we will integrate and offer this service to our customers and will continue to support customers using FantasySalesTeam with other CRM solutions. The potential of applying this feature beyond the sales scenario to other fields and areas within a business is exciting as well. We will evaluate these other scenarios closely as we integrate and evolve FantasySalesTeam into the Dynamics ecosystem.

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